Recently, Nolan Bushnell, the founder of Atari talked about why he started Chuck-e-cheese in an NPR show, How I Built This. To summarize his thoughts as we understand: it was about creating a complete experience zone.
Atari was selling games to arcades (one-time revenue event for Atari) who were using them for years and charging per use (recurring revenues for Arcades). So, it was obvious that real money is in engaged users. So, at Chuck-e-cheese, kids could play in the arcade, have food and hang out longer and thus engage more in more than one way.
This is exactly what Toys’R’Us, Lego, Mattel and Hasbro did not do well. They did not engage their users in all ways possible. They stuck to what worked 20 years ago and kept making it better.
We have, in our small ways, tried to reach out to executives of these companies and find ways to partner with them (remember: we too want to engage users in all possible ways). But lack of a cohesive and direct digital strategy was missing. Or, what was missing a clear communicable version. Maybe it was us, but the results & news hint above speculation may not be a weak one.
Toys’R’Us may be getting some of the future actions right. As the WSJ article mentions, “Its remaining locations would be reconfigured to be more experienced-based, incorporating amenities such as in-store play areas, they added”.
Our suggestion would be to engage with the digital ecosystem more deeply. Startups may be able to help innovate faster. They too need these established giants.
In our industry (products for kids), brick-n-motor and digital cannot build a real business on our own. The engagement has to be omnichannel. Something that Disney seems to be getting right.
So, if anyone is listening, hope you engage with us!
Cover picture curtsey Mike Mozart/Creative Commons
Animals is fun-filled interesting app for kids which teaches them about animals eating habits and how they live. It is a simple yet learning oriented app that introduces kids with their favorite animals, their habitats, how they live and what they like to eat.
The best part of this app is its simple yet effective appeal that not only generates the interest of the children but makes them learn more and more about the animals. With over 50 animals in the game, it is the perfect app to engage your kids in these summer holidays.
While the app does not possesses any additional fun oriented features, but the visual appeal of the game and its engaging graphics keep the children intrigued in the game. Moreover, wide varieties of animals augment the fun in the game.
It is a wonderful gaming app embellished with astounding graphics and interesting narrations. While the interface is child friendly and simple to use, the background music sets the perfect atmosphere for playing.
Overall, with trendy graphics, interesting animal facts and great background music, this gaming app makes is an apt learning tool for children, especially the ones who love animals.
You vs The World for Kids is a gaming and entertainment platform molded into a highly educational experience. While the modern kids wouldn’t be able to grow without a smart phone around, it is better to make sure that he/she inculcates a learning experience along with the required doze of fun.
A largely well made app, You vs The World for Kids have been designed by keeping in mind the demand for entertainment and games by kids. The games available in the platform do encourage a lot of positive choice and educational input that would trigger curiosity and learning as the kid grows up. smart devices are one of the best modern ways to help the child learn and apps like this make the theory functional.
It’s easy to entertain kids as they are born curious. The various gaming platforms included in the app are quite vibrant and keep the kid hooked on!
Completely designed by keeping in mind the limitations and capabilities of kids, You vs The World for Kids can be a great experience.
Overall, this is an app that every parent should try out once.
A delightful and engaging app, Five Little Musical Monkeys is all about the children rhymes. There is music for every fun event – dancing, singing, counting and other forms of musical exploration. The app features Cajun, Punk, Mariachi, Blues and other genres. A complete kid friendly interface, children can hope to try their bases, guitars, accordions and other instruments. The music is even presented in several languages including French, Spanish and English.
Play the rhyme classic in a variety of styles. This is an appropriate way to learn different musical patterns and culture variations. Both kids and adults will love humming to the tunes of Five Little Musical Monkeys.
Five Little Musical Monkeys is all about having fun with the little rhymes you have learned since childhood. The simple interface allows playing along with a variety of musical instruments and you would soon find yourself in a duet!
This app is one of a kind and the developer deserves enough credits for the concept. Suited for people of all ages, Five Little Musical Monkeys is for pure fun and entertainment.
Overall, this is an app that everyone would like to have in his/her pockets.
If you have a child at home, this could be a very beneficial app. The Childhood Medical Journal HD allows you to keep complete track of the medications for your child and also their condition at various stages of recovery. The app allows several beneficial features like tracking food intake, any form of excretion (vomit/stool/wet), moles, rashes, etc. this would be highly relevant to subsequent immunization and medical examinations. The complete genetic history of the child can be traced and monitored using the app.
This app is a complete parenting process. It is highly important for a parent to keep accurate track of every child’s health and medical needs. Tracing and working upon symptoms early on will help save a lot of trouble both for the kids and the parent.
This app is about being completely involved in the child’s healthy growth and understanding the medical needs.
Childhood Medical Journal HD comes with a highly enhanced interface compared to the earlier version. It allows easy tracking and tracing of a child’s medical history and work upon any patch that seems to be complicated. It certainly is a great experience being able to understand the needs of a child.
Reward Hen is a unique app that can increase the curiosity and addition of a mobile gamer. It allows everyday users like parents to do something more constructive out of their spare time. We generally look to play game when we are bored or are on a lazy weekends. This app lets you make some real cash and discount coupon opportunities out of this laziness! It’s incredible what they have come up with. Now we have more reason to battle it out on our keypads/touch screens!
The Reward hen is an app that lets you earn cash and reward coupons from some of the most popular online retailers. While the gaming scenario doesn’t change and you can stick to your favorite games, having reward hen on your device might actually turn the crazy wins into real money and discounts on purchases.
If playing game wasn’t too much of a fun. Now we have all the reason to get addicted. Who wouldn’t want to earn some cash out of snakes!
Reward Hen is a well thought app. Nothing really changes – we still try to win level when on a train ride or on a lazy weekend. However, it certainly is amazing to convert this practice into real money!
Overall, we think that Reward Hen has brought in a unique feature and is worthy to be tried.
A necessary hygiene, many parents have a tough time making their kids get the brush into their mouth every morning and after dinner. This is a thing that every kid that learn from an early age. With apps and games dominating every child’s world nowadays, My Teeth can be an exciting way to see your child inculcate something good. With more than 20 million kids suffering from tooth decay in the U.S. alone, an app like this promises many benefits.
Kids that small find companions in cartoon characters and bunnies. The My Teeth app is a thoughtfully made app that will encourage and inspire every child to ask for the brush. Parents as a result will have to go through a lot less trouble!
This app uses a scary and inspiring storyline to encourage kids to brush their teeth. This could be a good way to address the situation and many parents have in fact been benefitted by the app. For kids its will be a fun learning.
The story line of the My Teeth is well complimented by the necessary graphics and cool instructions at the right point of time. We would say it is a very well made app.
Overall, there is every reason that a parent should choose to have this app handy.
An easy to understand yet quite accurate and powerful, the quiz app presents an amazing insight into human behavior. The app has been wonderfully conceived and presents the human psychology in a innovative way. You can tell why people act and do things in a certain way.
This app is all about diving deep into the human psychology. Bringing in some ancient theories on personalities and clubbing them with some incredible Australian animals, Who’s Who in the Zoo can deliver a harmonious and much more inclusive educational experience.
Reading and understanding human personality is always an exciting experience. Further, this app clubs the traits with some amazing animals making the platform thoroughly intriguing. Who’s Who in the Zoo can be quite of a fun with friends and at the office!
This app is presented in the form of 36 questions targeted to people in different age groups. This platform is easy to understand and lets you know which animal dominates the personality of a human.
Overall, Who’s Who in the Zoo is a well made app and can help spend some quality time.