Recently, Nolan Bushnell, the founder of Atari talked about why he started Chuck-e-cheese in an NPR show, How I Built This. To summarize his thoughts as we understand: it was about creating a complete experience zone.
Atari was selling games to arcades (one-time revenue event for Atari) who were using them for years and charging per use (recurring revenues for Arcades). So, it was obvious that real money is in engaged users. So, at Chuck-e-cheese, kids could play in the arcade, have food and hang out longer and thus engage more in more than one way.
This is exactly what Toys’R’Us, Lego, Mattel and Hasbro did not do well. They did not engage their users in all ways possible. They stuck to what worked 20 years ago and kept making it better.
We have, in our small ways, tried to reach out to executives of these companies and find ways to partner with them (remember: we too want to engage users in all possible ways). But lack of a cohesive and direct digital strategy was missing. Or, what was missing a clear communicable version. Maybe it was us, but the results & news hint above speculation may not be a weak one.
Toys’R’Us may be getting some of the future actions right. As the WSJ article mentions, “Its remaining locations would be reconfigured to be more experienced-based, incorporating amenities such as in-store play areas, they added”.
Our suggestion would be to engage with the digital ecosystem more deeply. Startups may be able to help innovate faster. They too need these established giants.
In our industry (products for kids), brick-n-motor and digital cannot build a real business on our own. The engagement has to be omnichannel. Something that Disney seems to be getting right.
So, if anyone is listening, hope you engage with us!
Cover picture curtsey Mike Mozart/Creative Commons
Following is a step-by-step how-to guide for adding friends:
You will be notified when your friend accepts the request and whenever online.
Following is a step-by-step how-to verifying parents using email. This gives parents access to Parental Controls.
Verifying parents using email is an important step without which
- Kids can not add other users as friends
- Forgotten kids password can not be retrieved
Basic registration is done in 3 easy steps described here – How Registration Works. To complete registration, parent needs to verify their e-mail address.
Start by clicking on ‘Settings’.
You are now in Settings page. Click on ‘Parental Settings’ to verify your e-mail.
The e-mail you used to register with will be pre-filled. Request verification code by clicking on .
Note: If you have entered a wrong email address to want to user another e-mail address, please edit the e-mail address before you request the verification code.
Wait for a drop down in-app notification that says verification e-mail has been sent.
Check your email. You will receive an e-mail from firstname.lastname@example.org.Copy the verification code we have sent you.
Note: If you can not find the e-mail, please check your Spam or Junk folder. Contact email@example.com if you can not find the email.
Enter the verification code and click on and you are done.
Following is a step-by-step how-to guide for parents. Please complete these steps before handing over the app to your kid!
Enter a/ a desired username, b/ a proper password and c/ parent’s e-mail address.
If the username is taken, or the password is invalid or e-mail is not proper, you will see a red cross with a warning.
Note: We recommend that parent not use kid’s real name as username. We recommend a fun nick name!
Help us grow! Invite your friends to use Roo Kids app. Invite e-mail consists of a download link.
Or, you can always skip this step by clicking on button.
After successful registration, you need to login as the kid.
Welcome to Roo Kids!
Do verify yourself a parent using email and add some canned-response chatbots!
We faced a Denial of Service (DoS) from one specific IP. This method uses calling xmlrpc.php file of Wordpress so often that it does not allow a webserver to respond to real queries.
We are not the only ones to face this issue.
We have installed Disable XML-RPC Pingback Workpress plugin to protect the server.
PS: Image courtesy: http://neilblr.com/
Roo Kids, a safe & fun instant messaging app for kids with minimum yet critical parental controls, announces the release of a new version with slew of new functionality and User Experience improvement.
Roo Kids, a safe & fun instant messaging app for kids with minimum yet critical parental controls, announced released of new version with slew of new functionality and User Experience improvement. The new version allows a new user to get started faster, chat with various chatbots while waiting for friends join, download themes & stickers and has multiple user experience improvements.
“Roo Kids aims to be for kids what Whatsapp, Kik and Facebook Messenger are for grown up. Parents want kids to explore, learn and master the digital world. But, parents have few important concerns: 1/ Strangers chatting with their kids online, and 2/ Kids getting distracted during homework or sleep time,” said Dinker Charak, Founder & CEO of Gungroo Software Pvt Ltd, the maker of Roo Kids.
“We addressed these concerns heads on and introduced few key features. Parents get to review their kid’s Contact list and disapprove anyone. Thus no stranger or unwanted person can sneak in. Kids can block any user or message, with immediate effect. Parents can set curfew time slots, during which the live chat will not work,” Dinker elaborated.
“We started with a web version when Gungroo was founded in 2012. We soon realized that instead of the PC, it is the tablet the device a family shares. Our first version was for iPad and the app continues to be highly optimized for iPad. In this new release we added support for iPhone too,” Dinker continued, talking about the evolution of Gungroo and pivot to Roo Kids.
Roo Kids is a safe & fun instant messaging app for kids with minimum yet critical parental controls. Safer than Kik, Whatsapp, Viber, Facebook for kids.
Roo Kids is pleased to announce the launch of our new website, designed with a fresh new look and user-friendly navigation.
The new website is made on Wordpress platform and uses HyperText theme. Aside from being aesthetically pleasing, it is more flexible, current, responsive and hence mobile-friendly. It is among the few awesome wordpress theme based website for iPad and iPhone apps.
The complete re-make of our website is just one of our many initiatives to improve the way we communicate with our user and parents. We hope that you will enjoy browsing our new site and would love to hear about your first experiences using it.
Start exploring RooKidsApp.com
- Download Roo Kids App
- Check out all Features that make use safe and awesome
- Parents: Our Privacy Summary
- How you can support us
Original One Page Website
You can see a snapshot of our old one page website for the iPad and iPhone app Roo Kids here.